Research

RESEARCH DETAILS

Research Date: February 2018

Respondents: 100

Location: United States

Weighting: Post-stratification

RESEARCH FINDINGS

Question 1:  Have you purchased any of the below items in the last 2 years? Select all that apply.

Respondents: 2,904

Screen-In: Handheld Vacuum (4%)

Question Type: Multiple Selection

Answers:

Question 1 Response Dropoff

Question 1 Bias Table: The difference between the predicted population sample and the actual sample. A low bias means the survey respondents accurately represent the target population.

Question 2:  What type of content or information is important to you when you are evaluating or researching handheld vacuums to purchase? Please be as specific as possible.

Respondents: 80 (weighted)

Question Type: Open ended

Answers:

Question 2 Bias Table: The difference between the predicted population sample and the actual sample. A low bias means the survey respondents accurately represent the target population.

SUMMARY

The power of the handheld vacuum is the most common important information to consumers when they are evaluating or researching handheld vacuums to purchase. The word was present in 17.5%  of all open ended answers and had a frequency of 14. The price was the second most common important information to consumers when they are evaluating or researching handheld vacuums to purchase. The word was present in 15% of all open ended answers and had a frequency of 12. The words suction and battery tied for third, each occurring in 11.25% of all open ended answers with a matching frequency of 9. The words quality and reviews tied for fourth place, each occurring in 10% of all open ended answers with a matching frequency of 8.