RESEARCH DETAILS
Research Date: November 2018
Respondents: 100
Location: United States
Weighting: Post-stratification
RESEARCH FINDINGS
Question 1: What were the most important product features / specs you took into consideration when purchasing your air purifier? Select all that apply.
Question 2: What do you like most about your air purifier?
Question 3: On a scale of 1 to 5 with 1 being the lowest and 5 being the highest, how satisfied are you with your air purifier?
Question 4: Was purchasing an air purifier that is HEPA filter compatible a ‘must-have’ for you?
Question 5: What were the main factors that made you purchase an air purifier? Select all that apply.
Question 6: Since purchasing your air purifier, would you say your allergies have improved at all or have you experienced any other added health benefit?
Question 7: On a scale of 1 to 5 with 1 being the lowest and 5 being the highest, how likely are you to recommend purchasing an air purifier to your family, friends, or colleagues?
SUMMARY
The HEPA Filter of the air purifier is the most important feature to consumers when they are evaluating or researching an air purifier to purchase. The price was the second most common important information to consumers when they are evaluating or researching air purifiers to purchase. 41% of all people who purchased an air purifier were “extremely likely” to recommend it to their friends, family, or coworkers.
